A. Web Design & Landing Page Optimization

This section evaluates whether your website supports clear decisions and conversion.

B. Conversion Rate Optimization (CRO)

Assesses whether conversion improvements are systematic or ad hoc.

C. SEO — Search Engine Optimization

Measures alignment between visibility, intent, and authority.

D. Reputation Management

Evaluates whether trust and reviews are managed intentionally.

E. Email Marketing & Lead Nurturing

Assesses lifecycle alignment, relevance, and timing.

F. Programmatic Advertising & Retargeting

Evaluates attribution clarity and message sequencing.

G. AI-Powered Optimization

Assesses governance, benchmarks, and decision support.

H. CRM & Marketing Automation Oversight

Evaluates ownership, documentation, and leadership visibility.

I. Video Production & Management

Assesses whether video functions as a decision-support system with clear ownership and measurement.

For each statement, select the option that best reflects your current state.

Fractional CMO Readiness Assessment

This section evaluates whether executive-level marketing leadership would reduce friction, clarify ownership, or improve decision-making.

Ownership & Clarity

Evaluates whether marketing ownership, priorities, and decision accountability are clearly defined.

Systems & Dependency

Assesses reliance on individuals, documentation quality, and operational continuity.

Visibility & Control

Evaluates leadership visibility into performance, attribution, and emerging risks.

Scale Readiness

Assesses whether marketing systems can scale without creating disruption or bottlenecks.