Download The Fractional CMO Checklist Marketing Systems Diagnostic This assessment identifies where marketing performance is constrained by structure rather than effort. NameEmail AddressA. Web Design & Landing Page Optimization This section evaluates whether your website supports clear decisions and conversion.1. Are core website and landing pages designed around one primary decision per page?Not in placePartially implementedFully implemented2. Is page performance measured by conversion behavior, not just traffic?Not in placePartially implementedFully implemented3. Is messaging hierarchy intentionally guiding visitors to the next step?Not in placePartially implementedFully implemented B. Conversion Rate Optimization (CRO) Assesses whether conversion improvements are systematic or ad hoc. 4. Are conversion improvements driven by documented hypotheses rather than guessworkNot in placePartially implementedFully implemented5. Do CRO improvements compound across the funnel rather than live in isolation?Not in placePartially implementedFully implemented6. Is there clear ownership for conversion performance?Not in placePartially implementedFully implemented C. SEO — Search Engine Optimization Measures alignment between visibility, intent, and authority. 7. Does SEO strategy align with buyer intent, not just keyword rankings?Not in placePartially implementedFully implemented8. Are authority signals (reviews, expertise, trust content) integrated into SEO efforts?Not in placePartially implementedFully implemented9. Is SEO performance tied to business outcomes rather than vanity metrics?Not in placePartially implementedFully implemented D. Reputation Management Evaluates whether trust and reviews are managed intentionally. 10. Is review acquisition a repeatable, documented process?Not in placePartially implementedFully implemented11. Are reviews responded to consistently and compliantly?Not in placePartially implementedFully implemented12. Is reputation intentionally leveraged to support conversion and SEO?Not in placePartially implementedFully implemented E. Email Marketing & Lead Nurturing Assesses lifecycle alignment, relevance, and timing. 13. Are email sequences aligned to buyer behavior and lifecycle stages?Not in placePartially implementedFully implemented14. Does email support sales conversations rather than interrupt them?Not in placePartially implementedFully implemented15. Is email performance evaluated beyond opens and clicks?Not in placePartially implementedFully implementedHTML F. Programmatic Advertising & Retargeting Evaluates attribution clarity and message sequencing. 16. Is ad performance tracked beyond first-click attribution?Not in placePartially implementedFully implemented17. Is retargeting messaging aligned to where prospects are in the decision journey?Not in placePartially implementedFully implemented18. Are paid efforts integrated with organic, email, and CRM systems?Not in placePartially implementedFully implemented G. AI-Powered Optimization Assesses governance, benchmarks, and decision support. 19. Is AI usage governed by documented rules and benchmarks?Not in placePartially implementedFully implemented20. Are AI tools improving decision-making, not just output volume?Not in placePartially implementedFully implemented21. Is AI performance measured against a defined baseline?Not in placePartially implementedFully implemented H. CRM & Marketing Automation Oversight Evaluates ownership, documentation, and leadership visibility. 22. Is CRM ownership clearly defined across teams and vendors?Not in placePartially implementedFully implemented23. Are automation workflows documented, maintained, and reviewed?Not in placePartially implementedFully implemented24. Does leadership have clear visibility into pipeline health and performance?Not in placePartially implementedFully implementedI. Video Production & Management Assesses whether video functions as a decision-support system with clear ownership and measurement.25. Is video content aligned to specific stages of the buyer’s decision process?Not in placePartially implementedFully implementedFor each statement, select the option that best reflects your current state.26. Is there clear ownership for video messaging, cadence, and performance?Not in placePartially implementedFully implemented27. Are video assets evaluated based on clarity and conversion impact — not just views?Not in placePartially implementedFully implementedHTMLFractional CMO Readiness Assessment This section evaluates whether executive-level marketing leadership would reduce friction, clarify ownership, or improve decision-making.Ownership & Clarity Evaluates whether marketing ownership, priorities, and decision accountability are clearly defined.28. We have a single owner accountable for marketing outcomesNot in placePartially implementedFully implemented29. Marketing priorities are clearly defined and agreed uponNot in placePartially implementedFully implemented30. Leadership can clearly explain why current efforts are or are not workingNot in placePartially implementedFully implemented31. Marketing decisions are documented and revisitedNot in placePartially implementedFully implementedHTMLSystems & Dependency Assesses reliance on individuals, documentation quality, and operational continuity.32. Growth depends on specific individualsNot in placePartially implementedFully implemented33. Processes are documented and repeatableNot in placePartially implementedFully implemented34. Continuity would be preserved if a key person leftNot in placePartially implementedFully implemented35. Vendors are managed with clear accountabilityNot in placePartially implementedFully implementedVisibility & Control Evaluates leadership visibility into performance, attribution, and emerging risks.36. KPIs are clearly defined and trustedNot in placePartially implementedFully implemented37. Attribution is understood (even if imperfect)Not in placePartially implementedFully implemented38. Leadership reviews marketing performance regularlyNot in placePartially implementedFully implemented39. Risks are identified early, not reactivelyNot in placePartially implementedFully implementedScale Readiness Assesses whether marketing systems can scale without creating disruption or bottlenecks.39. Marketing can scale without chaosNot in placePartially implementedFully implemented40. New initiatives do not disrupt operationsNot in placePartially implementedFully implemented41. Execution can be delegated confidentlyNot in placePartially implementedFully implemented42. Decisions are not bottlenecked at the topNot in placePartially implementedFully implementedSubmitPlease do not fill in this field.
